King of Shaves


King of Shaves History

Created in 1993 in Will King’s kitchen, King of Shaves is a British company that is now firmly established as a leading challenger brand in the UK with a retail presence throughout the nation and abroad.

“Back in 1992 I used to suffer from shaving rash and razor burn but couldn’t find a product on the market to solve my shaving problems. I suspected a lot of guys suffered in the same way I did, so I decided to solve the problem myself and develop a range of products to give a smooth, close and burn free shave – so in 1993 the King of Shaves was born. Like me, I want you to enjoy shaving rather than endure it and have pioneered our Prepare, Shave, Protect regime to deliver you the very best results, what we’ve come to term the King of Shaves.”

Will King, Founder and CEO, King of Shaves